Hard lures are where lure fishing gets really addictive. Surface lures for those flat calm summer mornings, shallow divers for working over sandbars, deeper minnows for when the fish are sat further down and hard-hitting stickbaits for covering rough water. We carry a wide range including plenty of brands you won’t find in most tackle shops, and we’re always adding to it as we find things that work along our coast.

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Fishing Hard Lures Well

A topwater take is the reason a lot of us got into this in the first place — you see the whole thing happen and it never stops being exciting, though it does teach you to wait until you feel the weight before striking. Away from the surface, the depth a lure runs at is the thing to think about: match it to the ground you’re fishing so you’re working just above the weed or the rocks rather than through them. Colour matters less than most people think, but having a bright one and a natural one in the box means you’ve got an answer when the water is coloured up after a blow.